Become the founder your company needs.
Build with experienced founders beside you and a clear map of the road ahead.
No Risk. Try it free for 30 days.
Real-world guidance for real-world founders.
Starting a company isn't one-size-fits-all, because no two founders are the same. We help founders navigate the journey from start to success using the map that's right for you.
See Real
Progress
Spend more time growing and less time second-guessing.
Focus Your
Energy
Prioritize the work that matters. Ignore the stuff that doesn't.
Get Experienced Coaching
Clear, experienced, personalized coaching that fits your business.
Make Valuable Connections
A supportive community of fellow founders like you.
Whatever stage you're in, we've got you
Fundraising & Investment
Understand your options and learn to navigate the path to funding your big idea
Product Development
Create a successful product people can't wait to get their hands on
Brand & Messaging
Communicate your big idea in a way that is both distinct and desirable
Business Formation
Set up your business to scale and succeed with a strong, sustainable foundation
The Founder Mindset
Learn to lead like a founder and scale yourself, and your team, your way
We work with you to ensure you get the guidance you need, when you need it.
Big ideas aren't built alone
In Nashville, a writers' round brings songwriters together to share, collaborate, and support one another. Instead of competing, they amplify each other's talents, creating something better collectively.
Taking inspiration from this tradition, we believe startups grow stronger and faster when founders openly share insights, experiences, and support.
Know where you are, what matters next, and how to get it right.
The Founders Round is a focused advisory group designed to help you build a stronger company, and become a sharper founder in the process.
Clay Banks
Clay Banks has over 23 years of experience in starting, scaling, and leading innovative hardware and software companies. An 8-time startup founder, he's raised over $5M in capital, holds 3 patents, appeared on Shark Tank, and managed a $2M+ omni-channel brand. Clays expertise spans organizational design, e-commerce growth, and full-scale manufacturing.
Sarah Deane Hale
Sarah's career spans multiple industries – social justice, music, and corporate consulting. Still, the thread that ties it all together is her ability to see the big picture, identify key targets, and deliver a cohesive strategy. She brings her robust expertise to Luum's clients every day.
Jordan Short
Jordan is a visionary creative director, seasoned commercial artist, and empowering coach on a mission to unleash creativity. With over 15 years of experience, he crafts brand stories that truly connect. Jordan’s all about big-picture thinking, attention to detail, and making design magic happen.
Carl Wilson
Carl Wilson is a brand strategist and business coach with 15 years of experience in product design, innovation, and strategy. Leveraging a background in industrial design and human-centered design thinking, Carl specializes in helping visionary leaders break from the status quo and build innovative brands people love.
Refine, build, and grow with purpose.
Everything you need to clarify your vision and scale your way.
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Startups aren't simple.
Our pricing is.
One simple, monthly price that doesn't break the bank.
Try it risk free. Every plan includes a 30-day money-back guarantee.
FAQs
The Founders Round is for startup founders and entrepreneurs who feel stuck, overwhelmed, or unsure of their next steps. Whether you’re just getting started, refining your product, going to market, or trying to gain traction, we help you move forward with confidence knowing you don't have to do it alone.
There’s no “too early” or “too late.” If you’re actively working on a venture, you’ll benefit from the mix of expert coaching, strategic advice, and peer connections—whether you’re at the idea stage, pre-revenue, or scaling up.
Unlike accelerators, we’re not time-limited, competitive, or application-based. We don’t take equity or promise funding. Instead, you get ongoing coaching, expert insights, and a collaborative community to help you navigate your unique startup challenges—without disrupting your day-to-day operations.
We know the path to startup success is not one-size-fits-all. We're here to provide practical guidance, connections, and resources to move your business forward in the way that's right for you, regardless of whether raising outside capital is part of your plan or not.
Of course! Up to two additional partners or co-founders may join you on a team plan for one flat monthly fee.
If you're unsure whether this is the right fit, book a free 20-minute Q&A call with our team to get all your questions answered and help decide if our community is right for you. We also offer a 30 day money-back guarantee if we end up not being the best fit.